The Opportunity

Sometimes all it takes to make a strong decision is to say it out loud, or write it down. The 21 Matters Pledge is your chance to do just that. Teens who wait until 21 to drink are up to 80% less likely to develop alcohol addiction later in life. That stat alone is reason enough to make the commitment. This campaign helps you take a clear step: pledge to wait. And then share the message with others who might need the same reminder.

Campaign Instructions

We’re inviting Idaho teens to take a simple but powerful step: pledge to wait until 21 to drink alcohol.

1. Watch & Learn

Start by watching our short, funny videos featuring “Brain” and “Alcohol” at idfy.org/21matters. They’ll give you the why behind the pledge.

2. Take the Pledge

Sign the 21 Matters Pledge below. This is your moment to make it official, for yourself.

3. Make it Real

Put it in writing. Tell a friend. Make it personal. Sometimes a small promise can lead to a big outcome.